✅ What is Dr. Sheth’s — positioning & brand promise

• Dr. Sheth’s describes itself as a dermatologist-formulated skincare brand, designed specifically for Indian skin types. Their claim: three generations of skin doctors helped build the formulations to suit Indian skin’s needs under Indian climate & pollution conditions.

• Their products are marketed as vegan, cruelty-free, toxin-free, free from harsh sulphates/parabens (where possible), aiming for “clean beauty + science + skin-appropriate” formulations.

• They offer a wide range: cleansers, serums, moisturizers, sunscreens, brightening/anti-pigmentation products, oil-control (for acne/oily skin), and barrier-care items.