✅ What Nirma’s Laundry Products Are — Features & Positioning

• Nirma offers detergent powders / soap‑bars / washing powders designed for regular laundry: clothes, everyday garments (cotton, daily‑wear, coloured clothes), etc.

• It was originally positioned as an affordable, value‑for‑money detergent — cheaper than premium detergent powders but with adequate cleaning power.

• The famous marketing campaign — with the jingle “Washing Powder Nirma… Sabki Pasand Nirma” — helped make it a household name.

• Nirma became popular because, despite budget pricing, it gave acceptable cleanliness — helping many households shift from traditional soap‑bars to synthetic detergents